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PromoPaks: What they're all about
Newly improved and updated, including how to get your books on the bookshelves at brick-and-mortar stores, as well as the
latest crazes in Internet marketing.
PROMOPAKS
Contents
1. My Dream: To be on the Shelves—How to get into them through the back door. Working your way up.
2. Where to Begin—Utilizing the friendships in your own hometown.
3. Independence Day—Your best friends: independent bookstores.
4. Reviews— detailed instructions on how to get reviews, what to include, with a list of online sites that will post
reviews and several print magazines that will review books.
5. Chats—How to get involved with chats conducted by various online writing sites, with a natural progression on how
to get invited to be a guest author, then on to how to create your own chats.
6. Service clubs—How to locate them, how to approach them, what to offer them, and a good list of many of the major
national service clubs in America.
7. Online chat interviews—A great way to keep the mundane interviews from bogging down by doing an informal “live”
interview.
8. Press releases—How to get them in all over the country by “customizing” your book to different geographical
areas. Also includes a detailed up-to-date list of links to two major newspapers in each of the 50 states.
9. Family history—How to write and sell your family secrets without making enemies. Will give detailed instructions
on what to include when you write your family history as well as several libraries which specialize in genealogical collections.
Also several genealogy magazines that are ripe markets in an ever-expanding field.
10. Inspirational writing—How to build your credits in this market, as well as how to make the leap from the small,
non-paying periodicals to popular periodicals like Guideposts. Includes a list of some of the magazines, as well as many fictional
book publishers in this hot niche. Even Harlequin is getting into the inspirational romance field!
11. Seasonal hits. Showing the writers how to gear their books at specific times of the year so they have a better chance
of getting book sales. Will include a list of several “popular” books that fit this scenario so they can study
what works.
12. Radio interviews. Provides a sample script, as well as instructions on how to steer the interviewer where you want him
to go.
13. E-groups. How to create your own e-group and how to keep it active. Will also include a good list of many active writers
e-groups that will not only provide good sales possibilities (yes, good writers are good readers), but good moral support
as well.
14. Search engines. How to make the best use of them. Tricks that will get you listed without much effort. Will provide a
list of numerous search engines.
15. Teaching. How to share what you know by teaching classes through the public libraries, adult education, writers groups,
etc. Will give a sample curriculum for a six-week course.
16. Newsletters. How to make your newsletter work for you. Will include how to get your information included in other authors’
newsletters.
17. Web sites. A walk-through with suggestions of what to include. Includes a walk-through Janet Elaine Smith’s web
site and why she has what she has.
18. Independent bookstores. How to get your books listed in thousands of online and brick and mortar bookstores without leaving
home. Includes an online experiment that put Janet Elaine Smith’s books in well over 1000 online bookstores.
19. Book signings. How and where to get them and how to make them a success. Suggestions for the “unusual” that
will bring people running—even if they don’t like what you write. Will include how to set up a “group signing”
even if you don’t know any other authors. Also in this segment is information on contests.
20. Readings and lectures. How to get them scheduled and how to keep them from falling asleep.
21. The big chain bookstores. How to beat them at their own game and get POD books into them all across the country. Shows
how to utilize the “friends and neighbors” philosophy to accomplish what the “big boys” claim is impossible.
22. On-site promotion. What to do so your book is known everywhere you go, without seeming obnoxious. Places to flaunt it,
how to’s on getting it recognized around the country. Useful phone tactics, etc. Lots of good examples in this one.
23. Virtual Book Tours. How to travel from blog to blog without ever leaving home.
24. Bringing your characters to life. Riding on the "big players'" shirttails.
25. Video trailers. Online movies: where to put them and how to advertise them.
26. Moooooove Over; It's Branding Time. Making your product immediately recognizable.
27. Janet Elaine Smith's top 10 marketing tips.
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